Brand Feature: 321 Coffee
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Brand Feature: 321 Coffee

  • Writer: NorthPoint
    NorthPoint
  • Apr 2
  • 2 min read

At NorthPoint, we believe in the power of meaningful partnerships that not only elevate our brand but also contribute positively to the community. This week, we're thrilled to feature 321 Coffee, a remarkable coffee shop and roaster based in Raleigh, NC, that embodies inclusion and empowerment.​


A Mission Rooted in Inclusion

Founded in 2017 by Lindsay Wrege and Michael Evans, 321 Coffee was born from a vision to create a company centered on inclusion. The name "321" symbolizes Down syndrome, representing the three copies of the 21st chromosome. Today, the company employs over 50 adults with intellectual and developmental disabilities (IDD), providing them with meaningful employment opportunities. From roasting coffee to taking orders and crafting lattes, these individuals are at the heart of every operation, demonstrating the immense value of an inclusive business model. 



Every 321 Coffee Order comes with a handwritten note from one of their very own coffee shop baristas!
Every 321 Coffee Order comes with a handwritten note from one of their very own coffee shop baristas!

Custom-Branded Coffee Cans: Brew Up Connections in Full Color

As they move their way into the promotional world, 321 Coffee's standout offering is their Custom Branded Coffee Can. These fully customizable coffee cans allow you to showcase your brand and creative artwork in a unique and impactful way. With NorthPoint's 321 Coffee partnership, your brand has the opportunity to highlight diversity and inclusion while delivering a premium coffee experience. ​No matter your flavor preference, 321 has a blend for you! Good coffee and an incredible mission?! Say less!




Crafting the Perfect Coffee Kit

Pairing 321's custom cans of coffee with a tumbler and coffee sleeve is the perfect way to create the ultimate coffee gifting experience. How can you use a coffee kit in the realm of promotional swag, you may be asking? Well, the great thing about coffee is that it's such a popularly loved item (especially when it's high quality, like 321!) that can serve multiple purposes:​


  1. Virtual Coffee Meetings: Send a branded kit to clients or prospects and invite them to "meet for coffee" from anywhere, fostering connections despite physical distances.​

  2. Employee Welcome Gifts: Make new hires feel at home, whether they're in the office or working remotely, with a personalized caffeine boost that energizes and uplifts.​

  3. Client Appreciation: Show your clients you care and keep your brand top of mind with a thoughtful, high-impact gift that resonates.​

  4. Event Giveaways: Select items from the kit for creatively branded giveaways that attendees will cherish and use daily, extending your brand's reach.​

  5. Holiday and Thank You Gifts: Celebrate great partnerships and express gratitude with quality coffee, because meaningful relationships often start over a shared cup.​


Our curated kit includes:​

  • Custom Can of 321 Coffee: Featuring your full-color artwork and branding, filled with premium coffee roasted by 321 Coffee's talented team.​

  • Custom Tumbler with Full Wrap Decoration: A high-quality tumbler adorned with your brand's design, ensuring every sip reinforces your message.​

  • Full-Color Neoprene Coffee Sleeve: An additional touchpoint for your branding, enhancing the overall aesthetic and experience of the kit.​



Your Brand Deserves to Stand Out

Every item in this coffee kit showcases full-color customization, offering endless possibilities to create a bold and memorable experience. By partnering with 321 Coffee, you not only elevate your brand but also support a mission dedicated to inclusion and empowerment. Want to create your own branded coffee kit? Let's talk!​


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