Top Promotional Product Trends in 2024

We are living on a floating spherical mass composed of a core rich in molten iron-nickel alloy and rotating on its own axis, orbiting a hot ball of gas…some might say it’s like Dennis after Chipotle. How does this relate to the promotional products industry, you might ask? Well, like Earth, the promotional product space is continually evolving! New brands and unique products are blossoming daily across this vast field of options that may fit your company’s branding needs. These products revolve around not just the Sun, but also the latest trends. This year, we're seeing a surge in sustainability, customization, innovative tech, and personal wellness. So, let’s LIFT OFF (I really hope you guys are getting my puns) to the top trends that are making the promotional products world go round this year. 

1. Eco-Friendly Finds 

You deserve the world, and if your significant other hasn’t expressed that to you…dump them! Because in 2024, we are no longer accepting less than we deserve—especially when it comes to promotional products that aren’t actively helping save our planet. We’re seeing the eco-friendly and give-back program trend leading the charge in 2024, with items made from upcycled and recycled materials of all kinds, like apparel, bags, water bottles, notebooks, and tech gadgets. Brands like Ocean Bottle and TerraCycle are devoted to creating products that actively contribute to cleaning up our Earth. A few products we want to highlight are Ocean Bottle water bottles, Tentree apparel, Nomadix towels, RuMe bags, and so many more!  

2. Tech-Driven Swag 

UP NEXT….flying cars (hopefully)! In this day and age, we’re living in a tech-driven world that helps us complete multiple tasks efficiently and with ease. Tech-related products have always been highly requested in the promotional products space, but now we’re raising the bar—like the 17 world records that have been broken already in the Paris Olympics! GONE are the USB drives and smart notebooks. Now we’ve transitioned to 4-in-1 charging products that fold for easy travel and charge three devices at once, Bluetooth trackers for all your important items, and water bottles with speakers and reminders to hydrate. What tech items are we loving right now, you ask? The 3-in-1 Power Fold 15W MagClick Wireless Charger, the Boost 5-in-1 Long 65W PD Charging Cable, Nomad Grill & Smoker, and The Segway F25 Electric Kick Scooter (this has been loved for a long time, but we are continuing to give it some recognition because it’s just THAT great!). The list could go on and on, but to save you time, let NorthPoint help you navigate the tech world…no map necessary. Reach out now, and we’ll put together a presentation of options for you! 

3. Customization and Personalization 

Remember the days of looking through an LL Bean catalog to see the newest backpack for school and the joy that coursed through your veins when you picked a monogram to add to it? In the promotional products world, we’ve stepped outside the box of just a name on a bag or the left chest of a polo; it’s all about creating an entire experience tailored specifically for the brand. In 2024, companies are actively looking for promo products that resonate with their brand’s identity and with people on a personal level. It’s not just an item anymore—it’s now an unboxing experience. Completely custom blankets, camp chairs, coolers, bags, pillows, socks, sunglasses, hats…no problem, we can do it! 

4. Wellness-Oriented Products 

It’s gaining traction, and as Ricky Bobby from Talladega Nights once said, “If you’re not first, you’re last…GO FAST!” There’s an ongoing emphasis on health and well-being, and wellness-themed promotional products are speeding ahead in 2024. Brands are paying attention to the importance of keeping your body and mind healthy. Items such as yoga mats, fitness bands, diffusers, electric muscle massagers, and self-care kits are not only practical but also highlight that a brand cares about its clients’ well-being. The trend also extends to innovative mental wellness products like stress relief gadgets (not just your overrated fidget spinner), mindfulness journals, and aromatherapy items, which are becoming increasingly popular choices to promote the happy, healthy lifestyle you not only deserve but NEED. 

By embracing these 4 top consumer trends for 2024, you not only stay ahead of the ever so competitive promotional products market, but you can also create the most memorable and impactful relationships with your audience! Reach out to NorthPoint so we can be your promotional products match maker and creatives connoisseur through the whole process!